Postcards reflect cultural and interactional enactments of contemporary globalisation, the transient mementos of travel. Dieter Roth played an important role in the cultural life of Seyðisfjörður. He also painted on postcards. 

H_A_R_D_P_A_I_N_T_I_N_G asked artists to obverse the once common practice of sending a postcard from a place visited. Send a “painted” postcard of Seyðisfjörður to Seyðisfjörður.  A postcard of itself to itself but altered / adjusted / intervened by artists who may not have travelled to Seyðisfjörður before.  This project was organised in collaboration with Sluice and LungA School.

An exhibition of the postcards was held there between 22 - 25 May 2025.

The exhibition was reprised by the Icelandic Embassy in London from 7th of November – 15th December that same year

H_A_R_D_P_A_I_N_T_I_N_G are excited to announce that the Exhibition will travel to the Embassy of Iceland in Copenhagen this Spring and we are delighted to announce that there are other artists who will also be taking part - more news to be announced soon.

Exhibition dates: 18 April - 4 June 2026

The Opening event is on Friday 17th April 2026 from 16.30-18.30 Please do contact us at H_A_R_D_P_A_I_N_T_I_N_G if you would like to attend this event

The Gallery is open Monday- Friday but closed at weekends

The address of the Embassy of Iceland in Copenhagen is Strandgade 89, DK-1401 København K Denmark

Click for info about the postcards of exhibiting artists