H_A_R_D_P_A_I_N_T_I_N_G are excited to announce that the Exhibition ‘Postcards for Seyðisfjörður’ will travel to the Embassy of Iceland in Copenhagen this Spring

Exhibition dates: 18 April - 4 June 2026

The Opening event is on Friday 17th April 2026 from 16.30-18.30

Please do contact us at H_A_R_D_P_A_I_N_T_I_N_G if you would like to attend this event

The Gallery is open Monday- Friday but closed at weekends

The address of the Embassy of Iceland in Copenhagen is Strandgade 89, DK-1401 København K Denmark

Postcards reflect cultural and interactional enactments of contemporary globalisation, the transient mementos of travel. Dieter Roth played an important role in the cultural life of Seyðisfjörður. He also painted on postcards. 

The image above is of one of the Postcards in the exhibition. A Postcard by Rita Donagh superimposed on the original photograph that was used for the Project by Mark Peter Andrew Rohtmaa-Jackson of LungA School, Seyðisfjörður, Iceland. Rita’s Postcard incorporates copies of photographs of Richard Hamilton and Dieter Roth by Maria Gilissen Broodthaers. The date of the photographs is 1976 and they appear with the ‘autobiographies' at the end of the catalogue entitled ‘COLLABORATIONS OF CH. ROTHAM’ copyright: richard and dieter, published 1977.

H_A_R_D_P_A_I_N_T_I_N_G asked artists to obverse the once common practice of sending a postcard from a place visited. Send a “painted” postcard of Seyðisfjörður to Seyðisfjörður.  A postcard of itself to itself but altered / adjusted / intervened by artists who may not have travelled to Seyðisfjörður before.  This project was organised in collaboration with Sluice and LungA School.

An exhibition of the postcards was held there between 22 - 25 May 2025.

The exhibition was reprised by the Icelandic Embassy in London from 7th of November – 15th December that same year

Click here for a pdf with information about the exhibition and more details of the postcards by exhibiting artists